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Philadelphia Wax Museum Feasability Study


Master Planning & Schematic Design

For new tourist attractions, Leisure Business Advisors LLC (LBA) begins by conducting the feasibility study. This study is typically the first step of the development process, and is generally required by investors and financing institutions. It evaluates potential market support, determines potential financial performance, and establishes the maximum warranted development cost. It is critical that designs are in line with market eds and justified investment.


The feasibility study also provides initial physical planning parameters, such as total land size needed and building space required. It also recommends the attraction mix and major components.

LBA does not have an exclusive business relationship with a single design firm, and welcomes opportunities for future cooperation. For example, we are currently working with Vertex Productions on a theme park project in China.


We can also expand our feasibility study effort and add conceptual design and master planning services. These could include images of the new leisure attraction seen through the eyes of a typical visitor, which would help define the project's "look and feel" in financing and promotional presentations. This effort would also begin the detailed planning process needed to move the project towards completion. This expanded planning effort can be chosen at the start of the consulting assignment, or added after the standard feasibility study has been completed.


We can provide this service in cooperation with Montchai Design. Tom Montchai is an experienced leisure attraction designer and is a member of the American Institute of Architects (AIA). Examples of his past work are shown on this page.


Although the actual design process differs from one project to another, the following paragraphs outline a typical approach for a new theme park or amusement park.


Concept Development in the Feasibility Study

The development process generally begins with a site visit and initial meeting to discuss the client's vision for the new leisure attraction. Conceptually, the design effort begins with a blank page. The greatest opportunity occurs when unique aspects of the project can be effectively integrated with the proven experience of comparable attractions elsewhere and potential market support for this particular location. The resulting plan is generally the strongest tool in financing and operational efforts.


Design Charrette

As the feasibility study nears completion, the physical and financial framework is in place for conceptual design. The transition often occurs in a "design charrette" that brings together the client group with designers and other creative team members. The study's findings are discussed, and ideas presented by all involved.


Specific goals for this brainstorming session differ, depending on the type of leisure attraction being developed. For a new theme park or amusement park, this effort can begin with selecting a general overall theme and specific themes for individual areas. The most popular themes typically involve adventure or fantasy.


From the start, it is important to keep the potential guest experience in mind. Ultimate success depends on the new leisure attraction meeting visitor expectations and desires.